Ultra-endurance running coachUESCA-certified
Go the distance1:1 & group coaching
While most coaches focus on the details and lose track of the bigger picture – we do the opposite. Your life, work, family, and other obligations come first as we create a long-lasting training philosophy together.
- Human-only coaching
- Jonathan Fors is the man behind the brand and is the only one doing the work. Because real, sustainable coaching requires a human-first approach.
- Holistic approach
- You're a whole person with a life to live. Family, work, illness and time off are counted from day one, not treated as things that got in the way.
- A dedicated app
- All your workouts, calls and messaging with your coach, and smart workout analytics are found in one app.
You're a person, not a plan.
Ultra Endurant is run by me, Jonathan Fors — a UESCA-certified coach with years of lived experience behind the certificate. There are plenty of coaches out there. Few of them see a person as a whole person with a life to live.
Most plans start with the schedule and expect your life to bend around it. I start at the other end. Your work, your family, the worries you're already carrying — all of it changes how your body handles training, so all of it gets counted before a single session is written. Rest, and everything else off the road, is part of the work rather than a gap in it.
I know what the other way costs. I've run 744 km down the coast of Portugal, and I've stopped at 480 km on the same route two years earlier because my body had had enough of being overruled. The second one is the line on the page. The first one is the reason any of this is worth listening to.
A week you can repeat is worth more than a perfect week you manage once. That's the whole method. Everything else is detail.
Jonathan Fors
UESCA-certified · Ultra Coach
Every single athlete works directly with Jonathan. No sub-contractors, no outsourced assistants.
Everything in one place.
Every athlete I coach works through the Ultra Endurant App. It's where the plan lives, where we talk, and where everything we've already said stays findable.
Your schedule
Every session, in order, with the week laid out — so what's next is never a question.
Workout analysis
Finished sessions get read back to you: what the numbers did, and what changed since last time.
Calls & messaging
All calls, 1:1 and group messaging happens directly in the app.
Look up anything
Analyse workouts, search through call transcripts, or find that one message from weeks ago. The smart AI assistant got you covered.
No context-switching
Plans, races, forms, whatever the week needs in one place instead of five.
why ultra endurant has its own app
to provide the best possible coaching experience for you
While we could split things into a WhatsApp chat, a Skool community, and a separate workout calendar the reality is that would be a pretty horrible experience. Keeping everything under one roof means you'll find what you're looking for quicker, and I can coach you much better.
I'd rather say no early.
Coaching only works when the fit is right, and a bad fit wastes your money and my time. So here it is both ways round, before you book anything.
This is for you if
You want someone who sees the full picture
Metrics and numbers matter, but ultimately the big picture is what makes the difference. Consistency over one-off perfection.
You're in it for the long game
Anyone can push hard once or twice, but fewer can do it for a lifetime. You're training for a lifelong active, strong body.
You have a busy life outside of running
Running means a lot, but so does your family, work, friends, and other obligations.
You want a coach who's proactive
Your coach should be someone who's in it with you, not someone you chase for days just to get a response.
This isn't for you if
You want just a workout calendar
If what you want is a PDF and no conversation, I'm the wrong coach and an expensive way to get one. There are cheaper places.
You want the fastest route, whatever it costs
If the answer to every setback is push harder, we'll spend the whole time arguing. I'll ask you to back off, and I'll mean it.
You only care about metrics
Someone once said numbers don't lie, well... in running sometimes they do and looking at the bigger picture is equally important.
If you read that list and recognised yourself, no hard feelings — genuinely. And if you're not sure which column you're in, start with the signup form and you can choose an optional call before paying.
Becoming a stronger athlete, in 4 steps
- 01
Sign up and share your goals
Tell me where you are and what you're aiming at. Then complete payment or choose an optional call with me.
- 02
Your full picture
A short intake about your running history, your work, your sleep and who depends on you — not just your splits.
- 03
A plan that fits
Training mapped onto the week you actually have, with the load and the rest balanced for you rather than for an average runner.
- 04
Every week after
We talk weekly. When work, travel or a bad run of sleep changes what's possible, the plan changes with it. That's normal, not failure.
Let's get started.
Sign up and tell me about your goals. You can complete payment or book an optional call before we begin.
The record
I ask you to do it because I've done it.
- Top 5%
- Ranked worldwide on ITRA
- Elite runner
- Ranked as an elite runner in MDS Legendary 2025
- 744 km
- Longest run (Project Portugal)
Project Portugal · 1–10 August 2026
The entire coastline of Portugal, in 10 days, for men's mental health, with Niki driving support. It was the second attempt. Two years earlier we set out on the same route and my immune system gave out at 480 km.
The second one is the line on the page. The first one is the reason it's worth anything: I know what it is to do the work, do it properly, and still have to stop — and then to decide whether you go back.
Let me coach you. Get started below.
1:1 Coaching
Open now
We set the goals together — ones that fit your life and the direction you want it to go — then work at them week by week. A call every week, and direct access to message me any time you need it. First marathon, ultra, or pushing for elite placements.
- Call & message me anytime in the Ultra Endurant App
- A weekly 1:1 call
- Custom workout plans made only for you
- Detailed video library showing every workout movement
- No minimum period. Cancel anytime
Group coaching
Open now
Personal coaching in a small group, with a plan built around your goals and your life.
- Small groups of 5 people
- Matched on goals and constraints
- Mixed on level, on purpose
UESCA-certified
Tell me about your goals.
Tell me what you're working toward. Sign up first, then complete payment or choose an optional call with me.
Start 1:1 coaching