SPEAK WITH ME TODAY · NO PITCH
ACCOUNTABILITYFOR EVERYRUNNER
Ultra Endurant is created by Jonathan Fors, your UESCA-certified running coach. I offer 1-1 and group coaching for every type of runner, whether you've just started or are about to run your fifth 100-miler.
- UESCA
- certified coach
- Start today
- CANCEL ANYTIME
- 100+
- ATHLETES
NEW · JUST NOW
Great long run! Let's ease Thursday so you're fresh for Saturday.
FREE
15 MINUTES CALL
You're a person, not a plan.
Ultra Endurant is run by me, Jonathan Fors — a UESCA-certified coach with years of lived experience behind the certificate. There are plenty of coaches out there. Few of them see a person as a whole person with a life to live.
Most plans start with the schedule and expect your life to bend around it. I start at the other end. Your work, your family, the worries you're already carrying — all of it changes how your body handles training, so all of it gets counted before a single session is written. Rest, and everything else off the road, is part of the work rather than a gap in it.
I know what the other way costs. I've run 744 km down the coast of Portugal, and I've stopped at 480 km on the same route two years earlier because my body had had enough of being overruled. The second one is the line on the page. The first one is the reason any of this is worth listening to.
A week you can repeat is worth more than a perfect week you manage once. That's the whole method. Everything else is detail.
Jonathan Fors
UESCA-certified · Ultra Coach
Every single athlete works directly with Jonathan. No sub-contractors, no outsourced assistants.
Science-first.Life-adjusted.
Training science sets the direction. Your life sets the constraints. Your plan is written where the two meet — and rewritten every time life moves.
What the science says
The proven stuff works.
- Periodized blocks that build toward your race date
- Proven fuelling and pacing targets, not guesswork
- Progressive load with planned recovery weeks
- Strength, mobility and durability work that keeps you running
What your life says
But you don't live in a lab.
- Shift work, kids, travel and weeks that fall apart
- Niggles, bad sleep and days you're just flat
- Races that matter and races that are just for fun
- Motivation that comes and goes — because you're human
Your plan livesin the middle.
Evidence over trends
No fads, no miracle sessions. The methods are the ones with decades of research and finish lines behind them.
Adaptation over guilt
A missed session isn't a failure — it's data. The plan reshapes around your week instead of punishing you for it.
Consistency over hero weeks
Ultras are finished by runners who stack ordinary weeks for months, not by one perfect block.
“The best plan isn't the perfect one — it's the one you can actually live with for months.” That's why every adjustment starts with what's happening in your life, not just your splits.
Showing up is the hard part.
Most runners don't fail from a bad plan. They drift. A busy week, a niggle, a missed long run — and nobody notices. Here, somebody always does.
UE
Calendar
Training plan
Squad chat
Video library
MON
TUE
WED
Mon
Your plan adjusts to last week — not a template.
Tue
Jonathan checks your logged runs and replies.
Wed
Live squad call. Five faces expecting to see yours.
Thu
Bad night? Message in. The week gets rewritten.
Sat
Long run logged. Your squad sees it in the chat.
Sun
Feedback on the week, and what's next.
Minutes
typical reply time
~5
runners per squad
Weekly
live group call
Your squad. Your people.
Shared squad chat
In the Ultra Endurant App, not scattered across groupchats.
Weekly group call
Talk training, races and life with people who get it.
Runners at your level
Squads are matched, so nobody's left behind or held back.
Race-day backup
Your squad is watching the tracker when you toe the line.
Certificate of completion
UESCA
Ultrarunning Coach Certification
Jonathan Fors
ultra
coach
What certified actually means.
- 01
Science-based periodization
Blocks, recovery and tapering built on endurance research, not trends.
- 02
Injury prevention
Load management and strength work so you reach the start line healthy.
- 03
Fueling & pacing
Gut training and race-day pacing — where most ultras are won or lost.
- 04
A coaching standard
Certified to an ethics and practice standard specific to ultrarunning.
Start with a conversation.
01
Tell me about your race
A few quick questions so I come prepared.
02
15 minutes with Jonathan
Your goals, your week, what's holding you back.
03
Leave with a next step
Clear advice — whether you join or not. No pitch.
Group coaching
Train with a squad.
Your own plan, a weekly call with ~5 runners and Jonathan in your squad chat.
1:1 coaching
Just you and me.
A weekly 1:1 call, a plan built only for you, and message me anytime in the App.